Great post on TechCruch today about Circle of Moms and their very impressive growth. They have only been online for 2 months are are up to 850k active users. So why is this interesting?
- If you build it, and it fits a need, they will come –> more important, it doesn’t have to be an idea that is completely new, just improved and focused
- Let the users run the show (to a degree) –> “Circle of Moms wsers have created over 1,000 such communities for topics like parents with toddlers, special needs children, and even recipe swapping. Many have tens of thousands of members.”.
- You can leverage existing sites like Facebook to build and reinforce your site. The Circle of Mom Facebook application has 840k active users that helps connect users back to the main site and attract new users.