I received a few questions on my previous post, Can you be too passionate about your product?, wondering how can you tell when you crossed the line. It’s a great question but usually hard to answer until after the fact. Here are a few things I came up with.
You find your self saying any of the following:
- What do you mean a billion users in the first year is too high?
- I am sure that the usability feedback was wrong. This thing is a breeze to figure out.
- All we have to do is get 1% of the market.
- 7/12 people in the focus group said they would buy this.
- Developments first round of estimates look great. I am sure that there will not be any changes.
- Sales will come around, eventually….
or you are using any of the following assumptions:
- You have decided not to use the low, medium, or high forecast estimate and are instead using the “Knock it out of the park” forecast.
- You are fourth to market but hope to still be seen as a innovator in the space.
- Your business case only makes sense when you capture 40% share from the market leaders.
- You don’t have a business case….