Worth The Read

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Shut the hell up and show some initiative.  Honestly.  You’re a Product Manager for Cheezus’s sake.  You’re supposed to be this pseudo-entrepreneur with all the responsibility for making your product a success.

This year’s Macworld and Consumer Electronics Show offered dozens of new product announcements, but only a handful will actually change how you work, play, and live.

But until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests.

I’ve stated before that – as the product manager – you have to be a leader (in the true sense of the word). You have the responsibility to get products out the door on time, with high quality and under budget. The kicker – and the reason you must be a leader – is the people you rely on to get the job done do not (usually) report you; they report to some other manger in the company.

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