Yesterday I was able to attend the Austin AMA lunch with Rohit Bhargava, author of *Personality Not Included (great review from Chris Brogan here) and the Influential Marketing Blog.
I have to say I was very impressed. He followed all the rules and delivered the goods with a great presentation. Here are a few sound bytes from his talk on “Why Personality Matters – The Untold Story of Marketing in the Social Media Era”:
Starting a blog is not the answer
You must be willing to give up control to unlock authentic stories
Learn to listen actively - Why don’t you respond? Where can you respond? What is your industry saying?
Look for your accidental spokesperson – but be aware you may not have a choice (read the Coca-Cola Facebook story)
Save money on advertising by creating content that your customers want
If you have the opportunity to hear him speak I highly recomend it (I can’t believe I missed him at SXSW! The good news is he already posted a summary of his talk here).
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