Fred Wilson has been looking at The Rising Power Of Social Media As A Traffic Driver :
I can’t reveal the specifics due to confidentiality, but there are some companies that count facebook and twitter as the second and third most important sources of traffic after the big daddy Google.
This intuitively makes sense but it is good to see some data to support. If someone you know and trust tells you to check something out, you are much more likely than if a total stranger does.
I have been thinking about is if this is sustainable? There is definitely something major going on right now! At some point though, is there just too much noise, too many friends, too many pokes to keep up?