Netpop Research is reporting that since 2006 social media use online has grown by 93% which makes sense considering the rise of Facebook, MySpace, and Twitter. The interesting stat is what is going on with traditional online entertainment:
The “Netpop | Connect: Social Networkers US” report also reveals that at the same time as online communications has increased, the time spent on traditional forms of online entertainment has declined 29%, and is now down to 19% of total online time:
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