The NY Times had an article this weekend on giving software away in order to make money down the road. In the story they featured Evernote, a data saving service that I had signed up for last year. After reading the article, I checked out Evernote.com and found that they had released several new features and a lot of useful walk-through videos since I last visited.
Evernote’s goal in life is to help you “Remember Everything”. If you are not using it, check it out now. I guarantee you are going to find it very impressive.
But the truth is, I hardly ever use it.
The strange part is that I have been looking for this type of service for years. The ability to store and recall anything, anywhere, at anytime? I would pay for such a service (which makes Evernote even cooler since it is free).
So, why am I not hooked yet? Is there some key features missing? Some hook not quite there yet. Looking at the product feature list:
- Easy to use – check
- Search – check
- Web access – check
- Web tools for quick add – check
- Desktop clients (pc and mac) – check
- Mobile apps (iphone, BlackBerry, Pre, Windows Mobile) – check
- Flash drive install (For those that can’t install apps at work (how cool is that!)) – check
So, what is the problem here? I am hard pressed to think of anything that Evernote is missing so why am I not using it?
It has to be me.
Well, its not just me. According the NY Times, ” About 75 percent of the customers walk away within the first four months.” That means that only 25% of users find a way to make Evernote’s features part of their everyday process.
I think that this is a great illustration of the challenges of new technology adoption. Even with an amazing product and an unbeatable price, changing behavior is hard.