Nokia believes there are three reasons why people adopt new technology:
Survival
Social
Entertainment
via Fast Company’s September ’09 article, “Nokia’s Plan to Rule the World“.
If you enjoyed this post, make sure you subscribe to my RSS feed!
You May Also LIke:
- A Marketing Reminder From Nokia – Stay Paranoid Outstanding article in this week’s BusinessWeek on the fall of Nokia. It is a fascinating tale of complacency and complete disregard for a changing marketplace. From the article, Nokia’s initial reaction to the iPhone is the most embarrassing example of what went wrong. When...
- Using Gladwell To Create A Real (Social) Network Last week I participated in panel discussion on the topic of social-ties and networking. The inspiration for the talk was Malcolm Gladwell’s controversial article on the impact of social media. The panel took a marketing view of the topic and...
