Have you heard that people are not watching TV anymore and spending all their time on the Net? It would make sense with online video use skyrocketing, right?
Well, its not quite the case yet. According to The Nielsen Company,
The average American TV consumption remains at an all-time high (141 hours per month) compared to the same time frame last year.
It seems one of the big use cases for online viewing is simultaneous with TV viewing (does that mean we are even multi-tasking while we are relaxing?):
As of June 2009, the Nielsen Convergence Research Panel shows 57% of consumers with Internet access at home watch TV and go online simultaneously at least once a month. On average these consumers spend 2 hours, 39 minutes each month simultaneously using the Internet while also watching TV. Their online experience at home is in front of the television almost a third of the time.
Check out the MediaPost research blog for even more stat (like mobile video viewing is up 70% y/y).
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