The Washington Post had an article a few weeks ago that I think is worth a second read. The post is from Kevin Maney, author of the upcoming book “Trade-Off: Why Some Things Catch On, and Others Don’t”. Kevin discusses how good product leaders make the right trade-offs:
Products or services that offer just so-so fidelity and so-so convenience fall into a no-man’s-land of customer apathy that I call the “fidelity belly.” That’s where music CDs and newspapers find themselves today. The most successful products and services tend to be either high in fidelity or high in convenience — one or the other, but not both.
The term “fidelity belly” is really sticking with me for some reason. You must avoid the fidelity belly at all costs!
See The Fidelity Belly (part 2) for more on the belly.