Avoid the Fidelity Belly

The Washington Post had an article a few weeks ago that I think is worth a second read.  The post is from Kevin Maney, author of the upcoming book “Trade-Off: Why Some Things Catch On, and Others Don’t”.  Kevin discusses how good product leaders make the right trade-offs:

Products or services that offer just so-so fidelity and so-so convenience fall into a no-man’s-land of customer apathy that I call the “fidelity belly.” That’s where music CDs and newspapers find themselves today. The most successful products and services tend to be either high in fidelity or high in convenience — one or the other, but not both.

The term “fidelity belly” is really sticking with me for some reason.  You must avoid the fidelity belly at all costs!

——-UPDATE———

See The Fidelity Belly (part 2) for more on the belly.

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