Just about a year ago, I wrote a post talking about this blog and my lack of overall goals. Reading one of Rohit Bhargava’s latest articles set off an “ah ah” moment for me on how to best explain why I am blogging.
Social media is just one of the tools that I use on a daily basis. To focus on just that and make it my identity would be like calling a runner a “sneaker guy.” They might love their sneakers, but it’s still the method they use to get from where they are to where they want to be. The way I use social media is similar … I use it for marketing. I’m a marketing guy first and foremost. It’s why my blog is called Influential Marketing and why you won’t ever hear my introduce myself as an expert in social media. I use it often, and do know what I’m doing – but my expertise and my career is in marketing.
I am also a marketing guy and having knowledge and skills when it comes to social media (and content development) is going to become more and more of a prerequisite going forward. I am may not have all of the goals for this blog figure out but I do have one of the most important: