Product planning isn’t always about adding new and differentiating features. Technology offers change, competitors update their products, and consumer preferences shift. The Building Strong Brands blog has a good post on this covering McDonald’s latest decision to offer Wi-fi:
Marketing isn’t always about growth. Sometimes companies have to focus on improving the product simply to keep up. This is one of those times for McDonald’s.
Read the full post here:
McDonald’s Internet: Points of Parity, Points of Difference « Building Strong Brands’