Seth Godin has a post on his blog today that I think is another way of looking at the Fidelity Belly (one of my favorite new terms).
Seth’s advice is to avoid being a commodity (the Fidelity Belly) and work to change the playing field (High Fidelity). From Seth’s post,
The scalable, profitable strategy is to change the game, not to become the most average.
The perils of getting stuck in the belly is that consumers don’t see you as offering anything special and instead look for the cheapest possible offering. This is not a good place to be.
If you enjoyed this post, make sure you subscribe to my RSS feed!
You May Also LIke:
- Avoid the Fidelity Belly The Washington Post had an article a few weeks ago that I think is worth a second read. The post is from Kevin Maney, author of the upcoming book “Trade-Off: Why Some Things Catch On, and Others Don’t”. Kevin discusses how good...
- Start With The Customer Prodcast #2 – The Suck Threshold Welcome to the second episode of the Start with the Customer “prodcast”. In this conversation, Scott Sehlhorst and I start off the discussion on customer dynamics and trust relationships. From there we continue the case example from the last prodcast on...
