The Fidelity Belly (part 2)

Seth Godin has a post on his blog today that I think is another way of looking at the Fidelity Belly (one of my favorite new terms).

Seth’s advice is to avoid being a commodity (the Fidelity Belly) and work to change the playing field (High Fidelity).  From Seth’s post,

The scalable, profitable strategy is to change the game, not to become the most average.

The perils of getting stuck in the belly is that consumers don’t see you as offering anything special and instead look for the cheapest possible offering.  This is not a good place to be.