It’s 2010 & Everything Matters

So, the first week of January is already over and I have not gotten around to making any New Year’s resolutions.  I am blaming it on a case of strep throat that went through the family, building up speed until it took me out of commission for a several days.

Instead, I am going to start off with a couple of articles that I think are worth thinking about as 2010 gets going.

On the Never Stop Marketing Blog,  Jeremy’s post on the  “Secret Center of Marketing” points out that everything matters and you have to get the fundamentals right.  Jeremy comments,

Most of the stuff…people just expect to work.

Then, you have to figure out…how do we make those few moments truly REMARKABLE.

Ignore the details and you’re just not going to get the Raving Fans.

Do the “blocking and tackling” (hey, I love football) and you have a chance.

It’s not rocket science, but it’s not easy either.

Moving over to the Neuromarketing blog, there is a deep dive on “Pricing Lessons from Restaurants” that I think serves as a potent example of why you should never stop learning when it comes to marketing.  Something as simple as whether or not you list prices as $12 or 12 may in fact make a big difference.

On a final note, we took the kids to a Monster Truck Madness show last night here in Austin (Big Foot was insanely popular when I was a kid).  Here is a highlight from the show to help remind you that no matter how big your engine is, you still have to step on the gas to get moving:

Here’s to a Happy (and very Healthy) 2010!

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  • Appreciate the shout-out, of course. Even better was the old school reference to Big Foot. Reminds me of my childhood as well. Nice post. Thanks!

  • Hey Jeremy,

    Thanks for the comment and the inspiration! Hope 2010 is a great year for you.

    Josh