Todd Sattersten captured this strategy advice during an interview with Evernote’s CEO, Phil Libin:
Make a product that a billion people will fall in love with and use for the rest of their lives. Make it easy for a single-digit percentage of them to pay you a few bucks a month once in a while. Make sure your variable costs are low enough that you can make a mountain of profit if you get #1 and #2 right.
Simple enough but that first one sure is a big step.
On a side note, I haven’t given up on Evernote yet but I am still not using it on a daily basis. I do like how they have incorporated a great demo video (see Don’t Hide the Demo Button) on their front page for showing how Evernote can save you from the note monster.