I stumbled across a gem of a book over the weekend, “It’s Not How Good You Are, Its How Good You Want to Be: The World’s Best Selling Book“.
It was one of those books that you pick-up off the shelf and within minutes know you have to buy. The book was written by Paul Arden, a famous creative director, as an advertising guide but has a lot of sage advice for business and life in general.
I put together a presentation with a few of the quotes that are worth sharing:
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