Is It Live?

Creating a brand take time.

Growing a brand takes consistency.

Maintaining a brand takes dedication.

Destroying a brand can take minutes.

Owning a brand is powerful.

Need proof?

More than 30 years ago, Memorex stopped using its tag line, “Is it live or is it Memorex?”.  From the April 12th Businessweek,

(Recent) Research surveys showed that 95% of U.S. consumers knew the name (Memorex), even among people in their 30s.

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