Comments on: How Authentic is Your Burrito? http://www.arandomjog.com/2010/05/how-authentic-is-your-burrito/ Where Product is the New Marketing and Marketing is the New Product Thu, 02 Feb 2012 19:07:00 +0000 hourly 1 http://wordpress.org/?v= By: Tweets that mention How Authentic is Your Burrito? | A Random Jog -- Topsy.com http://www.arandomjog.com/2010/05/how-authentic-is-your-burrito/comment-page-1/#comment-101 Tweets that mention How Authentic is Your Burrito? | A Random Jog -- Topsy.com Fri, 14 May 2010 20:51:00 +0000 http://www.arandomjog.com/?p=1653#comment-101 [...] This post was mentioned on Twitter by Joshua Duncan. Joshua Duncan said: really appreciate the insightful comments from @JeremyGorr on the challenges of being a long term authentic brand - http://bit.ly/bETbR1 [...] [...] This post was mentioned on Twitter by Joshua Duncan. Joshua Duncan said: really appreciate the insightful comments from @JeremyGorr on the challenges of being a long term authentic brand – http://bit.ly/bETbR1 [...]

]]> By: Joshua Duncan http://www.arandomjog.com/2010/05/how-authentic-is-your-burrito/comment-page-1/#comment-100 Joshua Duncan Fri, 14 May 2010 19:31:11 +0000 http://www.arandomjog.com/?p=1653#comment-100 Jeremy,<br><br>Excellent point. It is much easier to make a commitment in the short term. Keeping that commitment over the long term is the challenge. <br><br>It can take a long time to build trust and create awareness of your efforts. This is another reason why I think Chipotle’s is such a good example since while they have had a focus on fresh food, they have not tried to oversell their position. <br><br>Thanks again for the feedback,<br><br>Josh Jeremy,

Excellent point. It is much easier to make a commitment in the short term. Keeping that commitment over the long term is the challenge.

It can take a long time to build trust and create awareness of your efforts. This is another reason why I think Chipotle’s is such a good example since while they have had a focus on fresh food, they have not tried to oversell their position.

Thanks again for the feedback,

Josh

]]> By: Jeremy Gorr http://www.arandomjog.com/2010/05/how-authentic-is-your-burrito/comment-page-1/#comment-99 Jeremy Gorr Fri, 14 May 2010 16:06:37 +0000 http://www.arandomjog.com/?p=1653#comment-99 Great post. I come from the building products industry, where the biggest topic is green building. It is unbelievable how most companies are inauthentic about green building. Their first reaction is "let's claim what we're already doing is green" vs. "let's do something that would really improve our environmental impact."<br><br>It is HARD to tell the authentic from the imposters in most regards. I didn't know that Chipolte was authentic until I read your post, so their marketing didn't work for me. I think you hit on the essence when you say that long term actions are what matters.<br><br>If you want to show you're authentic about green building, you need to have a list of what you are planning to do in the future to improve your impact on the environment. Great post. I come from the building products industry, where the biggest topic is green building. It is unbelievable how most companies are inauthentic about green building. Their first reaction is “let's claim what we're already doing is green” vs. “let's do something that would really improve our environmental impact.”

It is HARD to tell the authentic from the imposters in most regards. I didn't know that Chipolte was authentic until I read your post, so their marketing didn't work for me. I think you hit on the essence when you say that long term actions are what matters.

If you want to show you're authentic about green building, you need to have a list of what you are planning to do in the future to improve your impact on the environment.

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