Favorite Product Management Posts May 2010

INC – Why Is Business Writing So Awful?:

When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, “Our products are like everyone else’s, too.” Or think of it this way: Would you go to a dinner party and just repeat what the person to the right of you is saying all night long? Would that be interesting to anybody? So why are so many businesses saying the same things at the biggest party on the planet — the marketplace?

Marcus Daniels – PRODUCT MANAGEMENT AS STARTUP CEO TRAINING:

However, I strongly believe that the best startup CEO training is to become a product manager in an entrepreneurial firm as you will quickly acquire both the core skills and experiences of being a CEO. Product managers become market experts as they talk to potential customers early in the process. They can test and validate concepts before building the startup. The product management experience teaches them how to manage all of the moving parts in a new venture, master alignment, and better predict key financial metrics.

Users Know – How Many Features Does it Take to Destroy Your Product?:

Ever come to a web site or opened a product and thought, “What on earth does it DO?” Generally, the culprit is a confusing jumble of features, menus, buttons, and calls to action that prevent you from understanding the main value proposition of the product. Sure, companies try to combat the problem with wordy feature descriptions, video tutorials, and on-rails first time user experiences, but those often make things worse.

Rocket Watcher – A New Marketing Framework:

As I’ve been working with companies on marketing plans however, I’ve wondered what something similar to the Pragmatic Framework would look like from a purely marketing point of view.  I took what I’ve done with companies and what I’ve seen smart marketers around me doing and constructed a marketing framework that looks like the diagram below.  Also, you lean startup types should note that this is applicable for companies that are beyond product/market fit.

Tondin Banks – Too Many Options?:

It’s important to remember just because a problem exists doesn’t mean your product has to solve it.  Before you add a new feature make sure it follows your product’s position.  If the new feature doesn’t help address the core problem your product has set out to solve then chances are it’s not a feature you should spend time and money introducing

Brand Autopsy – What is a Talkable Brand?:

brandautopsy.
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