Continue the conversation on delighters, I have a great example to share. I figured this one will work better if I show it so here is my video walk through of the demo:
Having a functional trackpad is a requirement. Increasing the usability of the trackpad is a delighter. Apple gets bonus points for thinking through the usability of this feature and including how to video screen demos inside the settings. A great combination of product planning and product marketing.
One of the ideas that I have captured as a takeaway from Apple is how to make sure the work you do to make a product more usable not only gets noticed, but also get used. Providing educational content is a great way to start. Finding the right place and time to get that content to your customer is the challenge.
On a side note, I have been looking at screen capture tools and stumbled across Screenr. It is simple, easy to use, and easy to share when it comes to capturing screen videos. I love how when you are finished it not only automatically loads to the Screenr site, but it also lets you download the video as MP4 and upload directly to YouTube. Check it out and let me know what you think.