Update: I have just published my 2012 Product Marketing Blogs list – check here
I have always enjoyed learning and exploring new ideas.
However and for quite a long time, I have found it quite hard to find a lot of good reading materials related to the field of Product Marketing. Then came the world of blogs giving all of us access to some excellent experts who are freely sharing their thoughts on a wide range of insightful topics.
Here are my Fab 5 Product Marketing Blogs (in no specific order):
- Jon Gatrell – Jon continuously provides some great insights on topics ranging from Product Management to Marketing. I have become a big fan of his recent Marketing is in the middle series. Jon also does a great job at passing along some really good materials. For example this excellent recap on content strategy.
- Seth Godin– Well, who needs to introduce Seth? I have now gotten into the habit of reading his short but very unique daily post over coffee. Who knew he would make me want to learn more about Jack LaLanne.
- Chris Brogan– When he is not trying to sell you one of his new projects, Chris provides some insightful posts on Marketing in the social age. What I most enjoy about Chris however is the human touch he brings into his posts. Chris is real. In life and on his blog.
- April Dunford – April is a rising star in the world of Product Marketing. Her posts always have a lot of depth and are very relevant to any marketers whether working for a start up or a larger organization. If you want to hear April in action, I encourage you to attend this upcoming webinar.
- Dave Daniels – An instructor for Pragmatic Marketing, Dave is another great resource for B2B Product Marketers. In particular I encourage everyone in a Product Marketing function and/ or with Product Marketing responsibilities to find out in which of the ‘4 Product Marketing Habitats’ you live in. A worthwhile exercise that will save you a lot of time.
Ultimately your list of favorite blogs and bloggers will differ based on 1) what you want to learn about 2) those who will help you to make a difference in your job, and 3) the writing style of the authors.
I am always looking for more inspiration. Who are your Fab 5?
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