The Art of Being Relevant

The 6th ProductCamp Austin was held over the weekend. For this session I had the privilege of moderating a panel with 3 marketing superstars – Ketan Pandya, Kirsten Knipp, and Bertrand Hazard.

The topic of the panel was being relevant. We started the discussion on how to define relevancy and then continued into how to become relevant when you are just getting started. We then spent some time on maintaining relevancy and how to know when it is starting to slip away.

Here is a quick session recap from our panelists,

We had planned on talking more about career management but time got away from us thanks to great discussions and contributions from the audience.  Here are a few points from the panel captured by Lisa Wells on her blog:

  • Always try to look bigger than you are.
  • Look at what you do well and amp that up. (Focus on core competencies – choose what you want to be known for).
  • How do you know you’re not relevant? When you’re too big to take risks. When revenue going down. When you get fired.

To help get the audience engaged in the discussion, we offered a little T-shirt incentive for participation with one of our messages – Don’t Just Be Social, Be Relevant.  Finding the right place, the right time, and the right message was a theme that came up several times in the discussions.

If you would like to see more, the panel was broadcast on the LiveStream and you can find the recording here.

I have a few more takeaways from this year’s winter ProductCamp that I will post later in the week.  Additionally, you can find more of the presentations that were recorded here and the slide decks on Slideshare.

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