If you haven’t seen it, April Dunford, who writes on the Rocket Watcher Blog, has been working on a marketing framework for startups. She has recently released a second version of the framework early in January of 2011.
The general idea behind the framework is to present all the activities that product marketing can and should be engaged with when it comes to building your marketing program.
April was nice enough to sit down with me and spend some time talking about the framework:
Here’s what April and I cover in the video:
- Where the idea of the framework came from
- What phase of a startup does the framework apply
- What’s next
A big thank you to April for speaking with me and for sharing her knowledge on product marketing. If you are in B2B marketing (startup or no startup), April’s blog should be on your short list of weekly reads.
Image Credit: Flickr“