In this week’s edition of the Start with the Customer Prodcast (a product focused podcast), I am humbled to be joined by three product superstars – April Dunford, of Rocket Watcher, Jim Holland, of Product Management Tribe, and Scott Sehlhorst, of Tyner Blain.
We started the call playing armchair product manager while discussing the latest news of the Blackberry Playbook launch – from their product strategy to their misses with the launch and messaging. We then continued to the topic of customer conversations and the power of the product story. We concluded on the challenges of product marketing alignment within the organization and how it needs to work.
Enjoy the show and would love to hear your thoughts!
You can listen here:
Or download through iTunes.
Runtime: 36 mins
BlackBerry Playbook Launch
- RIM CEOs: PlayBook Reviews Not “Fair,” Device Is “Superior”
- Communicating to the market when your no longer a leader
- The mindset of the market – Clorox cleans out BlackBerries in favour of iPhones, Android devices
- The consumerization of IT
- Business strategy vs. customer needs – Why customer needs don’t always matter
- Minimal market acceptance
- Tell me who’s it for (again and again and again) – Professional Grade??
- Where should the tagline play? – looking at April’s latest post, Your Startup Tagline is Anti-Social
- Figuring out where the fish are?
- Looking at Scott’s Trust Pyramid post
- Great CEOs don’t have to be great communicators
- Finding your product evangelists
- Introverted Execs Find Ways to Shine – WSJ article
- Stories: A Powerful Asset for the Social Business – story of Maker’s Mark from Dachis Group blog
Product – Marketing and Management
- Where’s the fit in the organization?
- The Pragmatic Marketing Framework
- Aligning product and marketing – keeping them close
- A shared understanding of the market
- From an agile development perspective, where does the Product Owner fit?
- The blurring of the lines between Product Marketing and Marketing