Monthly Archives: December 2011

Top 10 Marketing Slideshares of 2011

I am a big fan of a Slideshare and I try to sort through the latest business and marketing presentations at least once a week. When I find a great deck I either use Instapaper or Evernote to save it as a resource for future use.

2011 has been a great year for presentations so I wanted to share some of my favorites. With thousands of presentations published in the business category, I am sure I missed a lot of good ones so please add your favorites to the list.

Here are my 10 favorite marketing presentations:

Mktng like jazz

View more presentations from Peter Economides
That completes my ten favorite for 2011. For extra credit, here is my favorite personal presentation from 2011 and thanks to Brian Solis, is now my most viewed deck ever:
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Start With The Customer Product Marketing Podcast #9 – Comparing Products

start with the customer marketing podcast on product marketing and product managementIn this episode of the Start with the Customer Podcast,  I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting.

The topic of this podcast is comparing products. Scott has been working on a multiple part blog series on how product managers can use comparisons to make better products. Scott is halfway thorough the series and since he is covering so much ground (already over 8000 words) we decided to discuss over two calls. For this first part, we introduced the topic, talked about why and when you should compare products, and how to bring  customers into the conversation.

I hope you enjoy the show and would love to hear your feedback!

You can listen here:

or download from iTunes and from TalkShoe.

Show Notes:

Runtime 30 minutes

 

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Finding Innovative Ideas with The Innovator’s DNA

The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

Here’s an idea for you from the Innovator’s DNA that I thought was worth sharing. If you want to innovate, you need to ask questions. More importantly, you need to ask the right type of questions.

The goal is to challenge assumptions, make new connections, and see past what’s already there. This doesn’t happen by asking a random scattering of questions but through a disciplined practice.

Here’s how they sum up the approach in the book:

During interviews with disruptive innovators, we noticed not only a high frequency of questions but a pattern as well. They started with a deep-sea-like exploration of what currently is and then rocketed to the skies for an equally compelling search for what might be. Focusing on what is, they asked lots of who, what, when, where, and how questions (as world-class journalists or investigators do) to dig beneath the surface and truly “know the place for the first time” (as poet T. S. Eliot observed).

Essentially, you need to be able to see the entire box before you can see outside the box. Only by asking the right questions can you get build the full picture necessary to find a transformative solution to the challenge.

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