I am a big fan of a Slideshare and I try to sort through the latest business and marketing presentations at least once a week. When I find a great deck I either use Instapaper or Evernote to save it as a resource for future use.
2011 has been a great year for presentations so I wanted to share some of my favorites. With thousands of presentations published in the business category, I am sure I missed a lot of good ones so please add your favorites to the list.
In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting.
The topic of this podcast is comparing products. Scott has been working on a multiple part blog series on how product managers can use comparisons to make better products. Scott is halfway thorough the series and since he is covering so much ground (already over 8000 words) we decided to discuss over two calls. For this first part, we introduced the topic, talked about why and when you should compare products, and how to bring customers into the conversation.
I hope you enjoy the show and would love to hear your feedback!
Here’s an idea for you from the Innovator’s DNA that I thought was worth sharing. If you want to innovate, you need to ask questions. More importantly, you need to ask the right type of questions.
The goal is to challenge assumptions, make new connections, and see past what’s already there. This doesn’t happen by asking a random scattering of questions but through a disciplined practice.
Here’s how they sum up the approach in the book:
During interviews with disruptive innovators, we noticed not only a high frequency of questions but a pattern as well. They started with a deep-sea-like exploration of what currently is and then rocketed to the skies for an equally compelling search for what might be. Focusing on what is, they asked lots of who, what, when, where, and how questions (as world-class journalists or investigators do) to dig beneath the surface and truly “know the place for the first time” (as poet T. S. Eliot observed).
Essentially, you need to be able to see the entire box before you can see outside the box. Only by asking the right questions can you get build the full picture necessary to find a transformative solution to the challenge.