In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting.
The topic of this podcast is comparing products. Scott has been working on a multiple part blog series on how product managers can use comparisons to make better products. Scott is halfway thorough the series and since he is covering so much ground (already over 8000 words) we decided to discuss over two calls. For this first part, we introduced the topic, talked about why and when you should compare products, and how to bring customers into the conversation.
I hope you enjoy the show and would love to hear your feedback!
You can listen here:
or download from iTunes and from TalkShoe.
Runtime 30 minutes
- What at a product level do you need to do to make it a better product?
- Scott’s comparing products blog series (so far)
- Introduction & Overview (so that the step-numbers align with the article numbers)
- Identify your customers.
- Articulate the problems they care about solving.
- Determine how important solving each problem is, relative to the other problems, for your customers.
- The challenge with speeds and feeds
- The Kindle Fire positioning – vs. the BlackBerry Playbook
- Past podcast were we discussed Playbook and it’s spec marketing
- Previous Podcast – Getting Ready for 2012
- Using specs for product comparisons and for solving problems
- Kano Analysis for product managers
- Lenovo boot or bust test video
- Brining your customer’s needs into the comparison
- The elastic user problem
- The Lean startup approach