One of my New Year resolution is to read more books.
Author and blogger Julien Smith spent 2011 reading a book a week. Why a book a week? Julien’s answers,
It feels awesome. It gives you an amazing amount of ideas. It helps you think more thoroughly. It’s better than TV and even the internet. It makes you understand the world more. It is a building block towards a habit of completion. Did I mention it feels awesome?
I love the idea and the commitment to making it a habit. However, with work, family, and finding some time to write a few blog posts and podcasts, I don’t think I can make it all the way to 52 books.
So, I am going to shoot for 2 books a month focusing on marketing and business. 24 books for 2012 doesn’t sound as impressive as 52 but I think it is still a respectable number. It will also leave me time to write-up reviews and put together a few Slideshares for the really good ones.
Here are my two picks for January:
In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior.
For my second book, I am going with Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery. Here’s an excerpt from the book description,
We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can’t see a tangible link between marketing and overall revenue. So if you’re a marketer today, you’re probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having—and correctly using—the numbers.
Have any recent or favorite marketing books to recommend for 2012?
Image credit: Amelia-Jane