24 Marketing Books for 2012

One of my New Year resolution is to read more books.

Author and blogger Julien Smith spent 2011 reading a book a week. Why a book a week? Julien’s answers,

It feels awesome. It gives you an amazing amount of ideas. It helps you think more thoroughly. It’s better than TV and even the internet. It makes you understand the world more. It is a building block towards a habit of completion. Did I mention it feels awesome?

I love the idea and the commitment to making it a habit. However, with work, family, and finding some time to write a few blog posts and podcasts, I don’t think I can make it all the way to 52 books.

So, I am going to shoot for 2 books a month focusing on marketing and business. 24 books for  2012 doesn’t sound as impressive as 52 but I think it is still a respectable number. It will also leave me time to write-up reviews and put together a few Slideshares for the really good ones.

Here are my two picks for January:

Thinking, Fast and Slow by Daniel Kahneman was selected as one of the best books of 2011 by Amazon. Here’s an excerpt from the book description,

In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior.

For my second book, I am going with Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery. Here’s an excerpt from the book description,

We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can’t see a tangible link between marketing and overall revenue. So if you’re a marketer today, you’re probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having—and correctly using—the numbers.

Have any recent or favorite marketing books to recommend for 2012?


Image credit:  Amelia-Jane

8 thoughts on “24 Marketing Books for 2012

  1. Data-driven marketing sounds good. I would like to hear how that goes.

    I love reading books, but most business books are dull and it can feel like hard work. So I tend to mix in fun/easy books like novels in-between.

    Current book is Lean Startup by Eric Ries I’m halfway through and so far it’s brilliant.

    1. Giles,

      Thanks for the comment. I have heard great stuff abou Lean Startup. Will have to add it to the list. 

      I hear you, some business books are a bit of a chore to work through. I think I will also need to sneak a few fun books here and there. 



  2. Excellent goal – that’s a lot of books.  I only got through 5 biz/marketing books last year as – like Giles, I need some fiction to take me away (in fact, started and finished Hunger Games trilogy over holiday breat – awesome).

    Please share list as you go … would love to get the scoop on what’s worth diving deeper!

  3. Joshua,

    Like Giles, I am halfway reading “The Lean Start Up” by Eric Ries and I think this is one that needs to make your February list. I am going to blog about it when I am done reading it; some great lessons for marketers and product marketers.

    I would also suggest to go back to some old classics such as “Competitive Advantage:
    Creating and Sustaining Superior Performance” by Michael Porter.

    – Bertrand

    1. Great point. I find it it is easy to get excited about the latest release but you often learn more but revisiting the classics. Great advice!
      Looking forward to hearing your thoughts on Lean Startup.


  4. Wow. Good luck! That is an ambitious goal. There’s no better way to expand your world than a goal like this, though. Blog about your favorites. I’m curious. On a side note, I love Julien Smith’s stuff too. He seems to be a very forward thinker, which is great. 

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