Groupon Wants You To Punish Derrick

During the holidays, I went through my inbox and unsubscribed from the many vendors that over the last 12 months have continuously sent me offers with little to no value. The process to unsubscribe is usually pretty straightforward and uneventful.

Then came Groupon with this short video:

Needless to say that I did punish Derrick (it’s not you Derrick, it’s me).

The simple addition of this video actually got me to re-consider whether or not I should unsubscribe from Groupon. Well just for a few seconds.

Seriously how many more white teeth cleaning offers can I consume within a year?

Anyhow, this is a great example showing how  you can make a boring experience interesting. I would love to hear some other great examples that you’ve come come across.

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  • Giles Farrow

    This has got to be much more effective than those really annoying “are you sure you want to unsubscribe?” emails

    - it gives you a positive experience and there’s a chance you’ll resubscribe
    - you’ll remember them for the future
    - you’ll tell people
    - if you post online, you’ll give them backlinks too 

    • Bertrand



      That all process should follow the creative path that 404 pages went through a few years ago. Here is some great examples:

      - Bertrand

      • Joshua Duncan


        Great post and excellent link to the 404 pages. Always nice to see some creativity.

        Here is my favorite 404 page (the most awkward 404 ever) -


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  • cjvannette

    Absolutely hysterical. I would love to know if this actually improved the resub rate. Even if it didn’t, it probably didn’t take more than a couple hours to set up, and it helps redeem the brand right when people are most annoyed with it.

  • noname


  • rtfm

    So that’s how they treat employees? Time to delete my Groupon account completely.

  • Tom K

    It’s a rip off of a Milgram experiment. I find this completely offensive and illustrative of the normalization of violence.

    What a sad commentary on Groupon. no wonder their stock is flagging.

    It reaffirms i made the right choice by unsubscribing from Groupon.

    • Peachy

      EXACTLY. I was so irritated and bummed out by this that I went to the Groupon site to complain – but they have no contact information. Bah, Groupon.

  • Tom K

    …and i still continue to receive Groupon offers even after unsubscribing.