During the holidays, I went through my inbox and unsubscribed from the many vendors that over the last 12 months have continuously sent me offers with little to no value. The process to unsubscribe is usually pretty straightforward and uneventful.
Then came Groupon with this short video:
Needless to say that I did punish Derrick (it’s not you Derrick, it’s me).
The simple addition of this video actually got me to re-consider whether or not I should unsubscribe from Groupon. Well just for a few seconds.
Seriously how many more white teeth cleaning offers can I consume within a year?
Anyhow, this is a great example showing how you can make a boring experience interesting. I would love to hear some other great examples that you’ve come come across.