How Did You End Up Here?
There was a void in your roadmap. Your competitor launched a new product. You had extra budget that needed to be spent.
Whatever the reason, there was a gap and the pressure to fill was too great to resist.
The good news is that you responded by shipping. You got something out the door and made a big deal about it. Isn’t shipping always a good thing?
The bad news was the result.
Your customers response varied from “meh” to “yuck“. The market ignored you. Or worse, the market did respond with a “WTF?” and other questions of ridicule.
You’re Trying Too Hard
You should have delayed the launch when you realized it wasn’t going to happen. You should have killed the advertising when you realized it was all smoke and mirrors.
You should have said no when you realized the product wasn’t fully baked.