I like Likeonomics and I think you will too. What is Likeonomics?
Likeonomics is based on the simple idea that, “People buy from people they like”. I wasn’t kidding when I said it was a simple idea.
In the book, Rohit breaks down what goes into being likable – truth, relevance, unselfishness, simplicity and timing. The idea being that if you can understand what makes a company more likable than others, you can try to apply to your situation.
Along with the framework, there a lot of great Likeonomics stories so you can see the concept in action. This makes for a fast, fun, and informative read that will leave you with plenty to think about when it comes to addressing the “Likability-Gap” with your product and company.
To give you an idea of what Likeonomics is all about, here are my favorite 8 quotes from the book:
- Marketing has played a central role in creating a culture where people are afraid to trust the media around them.
- The American poet and activist Audre Lorde is credited with the famous saying: “There are no new ideas. There are only new ways of making them felt.”
- In the long term, the only thing that can help the most successful organizations and people differentiate is based on their human elements, as well as what they sell or what they say.
- The Likeability Gap describes the difference between what people do because they have to, and what they do because they want to. In a world where just having a good product or service isn’t enough, the likeability gap explains success and failure.
- In order to be believable, the most successful people and organizations always find a way to share their truth, and then build on it.
- …finding the right truth is hard. The truth can be buried. It can feel wrong to share.
- It is impossible to care about everything. Things like irrelevant products and over-the-top sales people are easy to tune out. That is a choice many of us make on an hourly basis without thought.
- The important thing to remember is just because a topic is relevant for someone doesn’t mean that you automatically have relevance to that topic.
Image Credit: rohitbhargava