For this week’s call, Scott, April, and I had a chance to talk on the latest marketing buzz word, Growth Hacking. What is a Growth Hacker? How do they Hack Growth? Do I need a Growth Hacker?
All great questions and part of the discussion. Here are a few of the great quotes from the call to give you a taste of the conversation:
“Growth Hacking is a way to describe a particular set of tactics that you would do at a particular state of time at a particular startup when you have a specific goal – April”
“I actually met a real, live growth hacker – April”
“Is this really just highlighting data driven marketing? – Josh”
“You can put analytics into old media stuff – Scott”
I hope you enjoy the podcast and would love to hear your feedback!
You can listen here:
Runtime: 36 mins
- Some background reading:
- Should marketers start coding now?
- What about the revenue model?
- What is traditional marketing anyway?
- Revisiting our RIM discussion from April 2011, Podcast #3 – What happened to the superior device?