The Product Marketing Podcast #17 – We’re all Growth Hackers Now!

start with the customer marketing podcast on product marketing and product managementIn this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting and April Dunford , of RocketWatcher.

For this week’s call, Scott, April, and I had a chance to talk on the latest marketing buzz word, Growth Hacking. What is a Growth Hacker?  How do they Hack Growth? Do I need a Growth Hacker?

All great questions and part of the discussion. Here are a few of the great quotes from the call to give you a taste of the conversation:

 “Growth Hacking is a way to describe a particular set of tactics that you would do at a particular state of time at a particular startup when you have a specific goal – April”

“I actually met a real, live growth hacker – April”

“Is this really just highlighting data driven marketing? – Josh”

“You can put analytics into old media stuff – Scott”

I hope you enjoy the podcast and would love to hear your feedback!

You can listen here:

or download from iTunes and from TalkShoe.

Show Notes:

Runtime: 36 mins