Ensure the Business Outcome

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Wonderful article from Marty Cagan illustrating how good product teams and cultures deliver great products.

One of my favorite quotes from the article:

The Product Manager needs to ensure a business outcome, not just ensure a product gets defined. This requires a good understanding of the many inter-related parts and constraints of the business – financial, marketing, sales, legal, partnership, service, the customer environment, the technical capabilities, the user’s experience, and figure out a solution that works for the customers as well as the business.

Also great to get hear the back story of some great products like Word, Netflix, and iTunes.

Read the full article – Behind Every Great Product.