Read This –> Shoe Dog

You should read this book.

Phil Knight’s memoir will not disappoint. The book was engaging, full of suspense, and very inspiring. And all based on his life creating the company Nike. It is part business book, part adventure tale, and full of entrepreneurial spirit.

You should read this book.

Here are a few quotes worth sharing from the book that will hopefully peak your interest:

I’d been unable to sell encyclopedias, and I’d despised it to boot. I’d been slightly better at selling mutual funds, but I’d felt dead inside. So why was selling shoes so different? Because, I realized, it wasn’t selling. I believed in running. I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in. People, sensing my belief, wanted some of that belief for themselves.

I refused to even consider ordering less inventory. Grow or die, that’s what I believed, no matter the situation.

Supply and demand is always the root problem in business. It’s been true since Phoenician traders raced to bring Rome the coveted purple dye that colored the clothing of royals and rich people; there was never enough purple to go around. It’s hard enough to invent and manufacture and market a product, but then the logistics, the mechanics, the hydraulics of getting it to the people who want it, when they want it — this is how companies die, how ulcers are born.

Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it.

It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.

 

You should read this book.