Unless you have been out of the country (and I mean way out in the backwoods), you have heard a lot about a certain JetBlue flight attendant. JetBlue is no stranger to conversation, however, usually not this strange.
Normally when JetBlue comes up, it’s around how much better it is than other carriers. Looking more at what the company is doing, it was no surprise to find out that the experience JetBlue has created for its customers has delivered big results . FastCompany reported back in June that JetBlue was not only the top airline brand in the industry but also the #1 brand in the U.S when it comes to social currency.
Looking at the brand report and who else is in the top 5 (BMW, Mercedes, Lexus, Apple), Jet Blue’s rapid rise is nothing but incredible. The airline is a little over ten year old and is in the same ranks as premium brands that have been around for decades. I also thought it was interesting that JetBlue was the only service company on this list. This is remarkable considering it is in an industry that is filled with customer frustration (mechanical break-downs, weather, and traffic control are just a few ways that your day can be spoiled while flying).
From FastCompany, [Read more...]




