start with the customer marketing podcast on product marketing and product management

The Product Marketing Podcast #18 – Losing Product Leadership

In this episode of the Start with the Customer Podcast, I am excited to be joined by Jim Holland, of the Product Management Tribe, and Scott Sehlhorst, of Tyner Blain. The agenda for the call was to discuss what happens when Product Management gets pulled in too many directions. While the aim is to be the product leader, spreading yourself too thin can result in product management becoming more of an administrative function in the organization. Jim’s latest blog post, That Sucking Sound…, did a great job of describing the problem so we wanted to spend some time digging deeper into what’s happening and how to best handle … Continue reading The Product Marketing Podcast #18 – Losing Product Leadership

The Product Marketing Podcast #17 – We’re all Growth Hackers Now!

In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting and April Dunford , of RocketWatcher. For this week’s call, Scott, April, and I had a chance to talk on the latest marketing buzz word, Growth Hacking. What is a Growth Hacker?  How do they Hack Growth? Do I need a Growth Hacker? All great questions and part of the discussion. Here are a few of the great quotes from the call to give you a taste of the conversation:  “Growth Hacking is a way to describe a particular set of … Continue reading The Product Marketing Podcast #17 – We’re all Growth Hackers Now!

The Product Marketing Podcast #16 – How Well do you Really Know your Customer?

In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting and Saeed Kahn, of On Product Management. For this week’s call, Scott, Saeed, and I had a chance to talk on the topic of customer research. Specifically, it was Saeed’s question, “How well do we really understand customer environments and problems?“, that was the inspiration for the discussion. During the call, we covered the approaches you can use to gather the voice of the customer, how to avoid mistakes like confirmation bias, and how to apply to your product development process. I hope you enjoy the … Continue reading The Product Marketing Podcast #16 – How Well do you Really Know your Customer?

The Product Marketing Podcast #15 – Better Requirements to Make Better Products

In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting and Joy Beatty, of Seilevel. For this week’s call, Scott, Joy, and I had a chance to talk on the topic of gathering product requirements. Joy works on implementing new methodologies and best practices that improve requirements gathering and recently published the book, Visual Models for Software Requirements. For our conversation, Joy shared some of her thoughts on the approaches product managers can use during the product development process. I hope you enjoy the podcast and would love to hear your feedback! You can listen … Continue reading The Product Marketing Podcast #15 – Better Requirements to Make Better Products

start with the customer marketing podcast on product marketing and product management

The Product Marketing Podcast #14 – Is there a Need for a Corporate Persona?

In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting. For this week’s call, Scott and I wanted to try something different with a working session on a topic – the need for a corporate persona. The idea came from a discussion on whether there is another dimension when it comes to identifying needs for a segment where companies have different business strategies and goals. We don’t have all the answers on this one but wanted to share our thoughts and see what you had to think. Is this an area where you … Continue reading The Product Marketing Podcast #14 – Is there a Need for a Corporate Persona?

The Product Marketing Podcast #13 – What is Agile Product Management?

In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting and Saeed Khan, of On Product Management. The topic of the call was agile product management. Since both Scott and Saeed have worked in waterfall and agile development environments, it was great to hear their thoughts on the what it means to be agile when it comes to managing the development of new products. This call went a bit longer than planned but overall I think it was a great discussion on the topic with a lot of examples and shared wisdom. … Continue reading The Product Marketing Podcast #13 – What is Agile Product Management?

Start With The Customer Product Marketing Podcast #12 – The New Domain Challenge

In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting. Our topic for the call was on the challenge of taking a product marketing or product management job in a new domain area. Scott and I both offered suggestions and tips on what has worked for us as you try to sift through the fire hose of new information. I hope you enjoy the call and would love to hear your feedback! You can listen here:   or download from iTunes and from TalkShoe. Show Notes: Runtime: 27  mins   Starting from the product perspective … Continue reading Start With The Customer Product Marketing Podcast #12 – The New Domain Challenge

Start With The Customer Product Marketing Podcast #11 – Comparing Products Part 2

In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting. Today’s topic is on comparing products. Scott has been working on a blog series on how product managers can use comparisons to make better products. Scott has finished the eight part series and due to its length, over 16,000 words, we decided to cover over two calls. Continuing this conversation where we left off, we discussed identifying and prioritizing target customers, building your competitive set, and scoring your evaluation. I hope you enjoy the call and would love to hear your feedback! You … Continue reading Start With The Customer Product Marketing Podcast #11 – Comparing Products Part 2

start with the customer marketing podcast on product marketing and product management

Start With The Customer Product Marketing Podcast #10 – Getting a Product Job

In this week’s edition of the Start with the Customer Product Marketing Podcast, I am honored to be joined by Tim Johnson, of It’s About Value, and Scott Sehlhorst, of Tyner Blain. Our topic of the call was how to get a job in product marketing or product management. Tim and Scott both share their advice and experience on transitioning into the role and what they would look for when hiring now. We also touch on some of the expanding responsibility of a product marketer and the growing need for customer engagement. You can listen here: or download from iTunes and from TalkShoe Show Notes: Runtime:  39 minutes How … Continue reading Start With The Customer Product Marketing Podcast #10 – Getting a Product Job

start with the customer marketing podcast on product marketing and product management

Start With The Customer Product Marketing Podcast #9 – Comparing Products

In this episode of the Start with the Customer Podcast,  I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting. The topic of this podcast is comparing products. Scott has been working on a multiple part blog series on how product managers can use comparisons to make better products. Scott is halfway thorough the series and since he is covering so much ground (already over 8000 words) we decided to discuss over two calls. For this first part, we introduced the topic, talked about why and when you should compare products, and how to bring  customers into the conversation. I hope you enjoy the show … Continue reading Start With The Customer Product Marketing Podcast #9 – Comparing Products