Why Product Austin

If you are in a marketing, product, or tech position, there is a meetup just about every night in Austin. There are so many great (and usually free) talks that it can be hard to keep up with them all. The key ingredient you are looking for is a high quality to noise ratio.

I am biased as one of the co-organizers of the group, but I think in its first year, Product Austin is off to an amazing start. From Jared Spool, to Nir Eyal, to Andrew Allison, Product Austin has been able to bring some very knowledgable speakers to share their wisdom and best practices. The topics have ranged from getting traction with customers, to designing culture, to UX strategy – 100% on point for anyone interested in learning about building and growing a product business.

If you haven’t been able to join Product Austin this year, the good news is that it isn’t too late. The majority of the talks have been recorded, thanks to the sponsorship of the Capital Factory, and there is one more final event left in 2015.

Join us to hear the founder of Growth Hackers, Sean Ellis, talk about the overlap between product and growth. You can also view several of the past talks recorded below.

Big thanks to Prabhakar Gopalan for his excellent job recruiting such an amazing lineup of speakers and getting them to come to Austin!

Hope to see you there in December or at a future meetup!


Designing Culture: Applying Design Principles to Hiring and Building a Culture with Andrew Allison, CEO of Main Street Hub:

Finding Your Product Distribution Channel with Justin Mares, author of Traction, A Startup Guide to Getting Customers:

Building a Growth Machine with  Brian Balfour, VP of Growth at Hubspot:

Hooked: How to Build Habit Forming Products with Nir Eyal, best selling author of the book, Hooked:  How To Build Habit Forming Products:

UX Strategy Means Business by Jared Spool, the founder of User Interface Engineering:

Strategies for Growth with Kenneth Berger, Slack’s First Product Manager.