Comments for A Random Jog http://www.arandomjog.com Where Product is the New Marketing and Marketing is the New Product Thu, 02 Feb 2012 19:07:00 +0000 hourly 1 http://wordpress.org/?v= Comment on The End of Product Marketing by PM Hut http://www.arandomjog.com/2012/01/the-end-of-product-marketing/comment-page-1/#comment-505 PM Hut Thu, 02 Feb 2012 19:07:00 +0000 http://www.arandomjog.com/?p=4008#comment-505 Hi Joshua, How do you explain that most Fortune500 companies are still recruiting Product Marketers and these product marketers still have the "standard" job description? Hi Joshua,

How do you explain that most Fortune500 companies are still recruiting Product Marketers and these product marketers still have the “standard” job description?

]]> Comment on The Art of Data-Driven Marketing by Jonathan Seckler http://www.arandomjog.com/2012/01/the-art-of-data-driven-marketing/comment-page-1/#comment-504 Jonathan Seckler Tue, 31 Jan 2012 16:31:00 +0000 http://www.arandomjog.com/?p=4088#comment-504 thanks for the article - i hate to think of Marketing as an 'art' - at the end of the day, while we marketers are creative, if there isnt a data-driven rationale for what we do - then we're not really doing it right....   thanks for the article – i hate to think of Marketing as an ‘art’ – at the end of the day, while we marketers are creative, if there isnt a data-driven rationale for what we do – then we’re not really doing it right….  

]]> Comment on Fab 5 Product Marketing Blogs (2012 Edition) by Ken Rutsky http://www.arandomjog.com/2012/01/fab-5-product-marketing-blogs-2012-edition/comment-page-1/#comment-503 Ken Rutsky Sun, 29 Jan 2012 15:03:00 +0000 http://www.arandomjog.com/?p=3886#comment-503 I like to think you'll find very good stuff at my blog here:  http://first-productmarketing.blogspot.com/  Love to hear your feedback... I like to think you’ll find very good stuff at my blog here:  http://first-productmarketing.blogspot.com/  Love to hear your feedback…

]]> Comment on The Rise of the Product Marketer by Giles Farrow http://www.arandomjog.com/2012/01/the-rise-of-the-product-marketer/comment-page-1/#comment-502 Giles Farrow Thu, 26 Jan 2012 16:43:00 +0000 http://www.arandomjog.com/?p=4030#comment-502 I agree. Product marketers do best when they have a good understanding of both technology and marketing. If you have to pick one over the other, then it will depend on the relative skills and technical complexity of the product. When a marcomms team has a strong understanding of the technology and the business case i.e. why are business buying your software then a product marketer does not need much marketing experience. Just a willingness to learn. Similarly if your product team includes strong product managers who are not only familiar with how users use it, but know from assisting with pre-sales what buyers need, then a product marketer does not need to drill down into the technology. Basically the more complex the B2B software is, the bigger the gap will be between users and buyers. And for the software vendor, that means a bigger gap between product manager and marketing.  In product marketing, we're gap fillers :) smaller gaps are easier to fill. Chasms need experience of both sides and willingness to learn to straddle them. I agree. Product marketers do best when they have a good understanding of both technology and marketing. If you have to pick one over the other, then it will depend on the relative skills and technical complexity of the product.

When a marcomms team has a strong understanding of the technology and the business case i.e. why are business buying your software then a product marketer does not need much marketing experience. Just a willingness to learn.

Similarly if your product team includes strong product managers who are not only familiar with how users use it, but know from assisting with pre-sales what buyers need, then a product marketer does not need to drill down into the technology.

Basically the more complex the B2B software is, the bigger the gap will be between users and buyers. And for the software vendor, that means a bigger gap between product manager and marketing. 

In product marketing, we’re gap fillers :) smaller gaps are easier to fill. Chasms need experience of both sides and willingness to learn to straddle them.

]]> Comment on The End of Product Marketing by Is Product Marketing Dead? | Swordfish Communications Blog http://www.arandomjog.com/2012/01/the-end-of-product-marketing/comment-page-1/#comment-501 Is Product Marketing Dead? | Swordfish Communications Blog Wed, 25 Jan 2012 22:44:26 +0000 http://www.arandomjog.com/?p=4008#comment-501 [...] a guest post to A Random Jog, an excellent blog about product marketing. My post, titled The End of Product Marketing, suggests that the entire field of product marketing–at least as know it today–is [...] [...] a guest post to A Random Jog, an excellent blog about product marketing. My post, titled The End of Product Marketing, suggests that the entire field of product marketing–at least as know it today–is [...]

]]> Comment on The Rise of the Product Marketer by Joshua Duncan http://www.arandomjog.com/2012/01/the-rise-of-the-product-marketer/comment-page-1/#comment-500 Joshua Duncan Wed, 25 Jan 2012 14:05:00 +0000 http://www.arandomjog.com/?p=4030#comment-500 Lauren, Thank you for the comment and the share.  I think in technical organizations it does help to have both backgrounds. That way you can work directly with the technical teams and alongside marcom.  Thanks again, Josh Lauren,

Thank you for the comment and the share. 

I think in technical organizations it does help to have both backgrounds. That way you can work directly with the technical teams and alongside marcom. 

Thanks again,

Josh

]]> Comment on The Rise of the Product Marketer by Lauren Hall-Stigerts http://www.arandomjog.com/2012/01/the-rise-of-the-product-marketer/comment-page-1/#comment-499 Lauren Hall-Stigerts Wed, 25 Jan 2012 09:06:00 +0000 http://www.arandomjog.com/?p=4030#comment-499 I love the thought that the product marketer is the translator between the technical dev and the end user (or prospect, as you mentioned). It takes a talent, a special finesse to be able to communicate the product's story and value to the right audience. Heck, even locating the right audience requires the right brains. It's truly a job that embraces both hemispheres of the brain. Do you see the most successful product marketers coming from the technical side or the business side? I can see the benefits to both backgrounds. I love the thought that the product marketer is the translator between the technical dev and the end user (or prospect, as you mentioned). It takes a talent, a special finesse to be able to communicate the product’s story and value to the right audience. Heck, even locating the right audience requires the right brains. It’s truly a job that embraces both hemispheres of the brain.

Do you see the most successful product marketers coming from the technical side or the business side? I can see the benefits to both backgrounds.

]]> Comment on The End of Product Marketing by The End of Product Marketing « The Best of Product Management http://www.arandomjog.com/2012/01/the-end-of-product-marketing/comment-page-1/#comment-498 The End of Product Marketing « The Best of Product Management Mon, 23 Jan 2012 20:03:35 +0000 http://www.arandomjog.com/?p=4008#comment-498 [...] inbound and outbound activities. Both of these functions will continue to be of critical …Via www.arandomjog.com Share this:TwitterFacebookLike this:LikeBe the first to like this [...] [...] inbound and outbound activities. Both of these functions will continue to be of critical …Via http://www.arandomjog.com Share this:TwitterFacebookLike this:LikeBe the first to like this [...]

]]> Comment on The End of Product Marketing by The End of Product Marketing | Product Marketing & Management | Scoop.it http://www.arandomjog.com/2012/01/the-end-of-product-marketing/comment-page-1/#comment-497 The End of Product Marketing | Product Marketing & Management | Scoop.it Mon, 23 Jan 2012 20:03:09 +0000 http://www.arandomjog.com/?p=4008#comment-497 [...] jQuery("#errors*").hide(); window.location= data.themeInternalUrl; } }); } www.arandomjog.com - Today, 1:03 [...] [...] jQuery("#errors*").hide(); window.location= data.themeInternalUrl; } }); } http://www.arandomjog.com – Today, 1:03 [...]

]]> Comment on The End of Product Marketing by The Rise of the Product Marketer http://www.arandomjog.com/2012/01/the-end-of-product-marketing/comment-page-1/#comment-496 The Rise of the Product Marketer Mon, 23 Jan 2012 18:42:32 +0000 http://www.arandomjog.com/?p=4008#comment-496 [...] Marketer January 23, 2012 By Joshua Duncan Leave a Comment // Digg Digg Last week we had a guest post from Dave Wolpert that resulted in a thoughtful discussion on the role of Product Marketing and [...] [...] Marketer January 23, 2012 By Joshua Duncan Leave a Comment // Digg Digg Last week we had a guest post from Dave Wolpert that resulted in a thoughtful discussion on the role of Product Marketing and [...]

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