Recent Posts
24 Marketing Books for 2012
One of my New Year resolution is to read more books. Author and blogger Julien Smith spent 2011 reading a book a week. Why a book a week? Julien’s answers, It feels awesome. It gives you an amazing amount of ideas. It helps you think more thoroughly. It’s better than TV and even the internet. It [...]
Fab 5 Product Marketing Blogs (2012 Edition)
Last year, I published a list of my favorite sources for Product Marketing content and inspiration. The Fab 5 Product Marketing Blogs became one of the most viewed and commented post on this site in 2011. As we start 2012, I thought I should highlight a few more bloggers and experts that have greatly influenced [...]
Top 10 Marketing Slideshares of 2011
I am a big fan of a Slideshare and I try to sort through the latest business and marketing presentations at least once a week. When I find a great deck I either use Instapaper or Evernote to save it as a resource for future use. 2011 has been a great year for presentations so I wanted [...]
Start With The Customer Product Marketing Podcast #9 – Comparing Products
In this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting. The topic of this podcast is comparing products. Scott has been working on a multiple part blog series on how product managers can use comparisons to make better products. Scott is halfway thorough the series and since he [...]
Finding Innovative Ideas with The Innovator’s DNA
Here’s an idea for you from the Innovator’s DNA that I thought was worth sharing. If you want to innovate, you need to ask questions. More importantly, you need to ask the right type of questions. The goal is to challenge assumptions, make new connections, and see past what’s already there. This doesn’t happen by [...]
We Need A Definition of Marketing
Why do we need a definition of marketing? We have an education problem. There seems to be a never-ending confusion on the difference between advertising and marketing. When you have companies like Forrester Research and uber-blogger/ VC, Fred Wilson propagating the wrong definition, you know we have a problem. Isn’t there already a definition out there? Yes and No. If you [...]
Are you Ready for the Zero Moment of Truth?
I recently caught a great post from Amy Taylor at the Brains on Fire Blog on the changing dynamics of consumers and retailers. Amy comments in her post, After my iPhone shattered, I went on the hunt for an indestructible case by throwing a question out to my Twitter followers. The name “Otterbox” was quickly Tweeted [...]
