John Furgurson has a insightful post on the Brand Insight Blog on being an authentic brand. I like how John works to clarify why authenticity is so important and such a challenge. John comments, I think the general public believes that marketing — by definition— is not authentic. Guilty until proven innocent! And if someone sniffs even a hint of corporate BS they’ll blog about it, post negative reviews and announce it to all 7,694 Facebook Friends. John continues, Being authentic means staying focused and saying no once in a while. The more you diversify, extend your product line or tackle … Continue reading How Authentic is Your Burrito?