start with the customer marketing podcast on product marketing and product management

Start With The Customer Product Marketing Podcast #10 – Getting a Product Job

start with the customer marketing podcast on product marketing and product managementIn this week’s edition of the Start with the Customer Product Marketing Podcast, I am honored to be joined by Tim Johnson, of It’s About Value, and Scott Sehlhorst, of Tyner Blain.

Our topic of the call was how to get a job in product marketing or product management. Tim and Scott both share their advice and experience on transitioning into the role and what they would look for when hiring now. We also touch on some of the expanding responsibility of a product marketer and the growing need for customer engagement.

You can listen here:

or download from iTunes and from TalkShoe

Show Notes:

Runtime:  39 minutes

    • How did I get into product marketing?
    • Product marketing – “the fun of sales without the quota”
    • Transitioning from sales – moving from thinking of one customer at a time to thinking about all customers
    • Is a technology background a “must have” requirement for a product marketing or product management role?
    • The marketing skill set and the strategic role of the product marketer
    • Gary Vaynerchuk video on engagement:

Dr. Anderson’s Secret Product Management Career Advice

Dr. Jim Anderson’s blog, the Accidental Product Manager, is a great resource and full of insightful PM lessons and advice.  Dr. Anderson recently sweetened the deal with a “Secret Product Manager Career Guide” when you sign-up for his newsletter.  I just finished reading the eBook and highly recommend you take a peak yourself.   I have highlighted a few of the gems worth sharing below:

Chapter 3: Don’t Just Be A Problem Finder – “A good way to kill your career is to become known as the person who always shows what is wrong with every new idea. Here’s a news flash: you were hired to make problems go away!”

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