Start With The Customer Product Marketing Podcast #11 – Comparing Products Part 2

start with the customer marketing podcast on product marketing and product managementIn this episode of the Start with the Customer Podcast, I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting.

Today’s topic is on comparing products. Scott has been working on a blog series on how product managers can use comparisons to make better products. Scott has finished the eight part series and due to its length, over 16,000 words, we decided to cover over two calls. Continuing this conversation where we left off, we discussed identifying and prioritizing target customers, building your competitive set, and scoring your evaluation.

I hope you enjoy the call and would love to hear your feedback!

You can listen here:

or download from iTunes and from TalkShoe.

Show Notes:

Runtime 30 minutes

start with the customer marketing podcast on product marketing and product management

Start With The Customer Product Marketing Podcast #9 – Comparing Products

start with the customer marketing podcast on product marketing and product managementIn this episode of the Start with the Customer Podcast,  I am honored to be joined by Scott Sehlhorst, of Tyner Blain consulting.

The topic of this podcast is comparing products. Scott has been working on a multiple part blog series on how product managers can use comparisons to make better products. Scott is halfway thorough the series and since he is covering so much ground (already over 8000 words) we decided to discuss over two calls. For this first part, we introduced the topic, talked about why and when you should compare products, and how to bring  customers into the conversation.

I hope you enjoy the show and would love to hear your feedback!

You can listen here:

or download from iTunes and from TalkShoe.

Show Notes:

Runtime 30 minutes