My son got an educational toy globe over the holidays.  The front control panel of the globe is almost overwhelming in the number of modes you can select (see the picture above for a close-up).

If you look right in the center of the controls, next to the volume buttons, you will see the demo button.  Your first reaction may be that this is a strange place to put the demo.  Why not put some other function here and hide the demo button out of the way?

The truth is, demo modes are very important and should be easy to find.  You don’t have a lot of time when a consumer is evaluating your product so you need to hook them fast so they want to learn more.

A good product demo should do the following: [Read more...]