Over the last couple of weeks Personas have been a hot topic of conversation (are they useful?, challenges, how to write, etc):
- The Problem With Personas from Product Management Meets Pop Culture
- Persona-bly Speaking over on the Theprodmgr’s Blog
- Look in the Corners to Unmask Quiet Personas from Outside-In View
- How to Create Reader Profiles/Personas to Inspire and Inform Your Blogging from ProBlogger
The one thing I have seen missing from the discussion is how you figure out who your target customers are in the first place. Do you know what groups are the most interested in your brand? Your competitors? Which part of the market is growing the fastest? Who is willing to pay the most/least for your type of product/service?
