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The Importance Of Owning Your Community

February 17, 2011 By

Building a community around your company isn’t an easy challenge but offers the potential of long lasting benefits.  I had a chance to speak with Elizabeth Quintanilla on the power of social business and the danger of putting all your eggs inside of someone else’s basket – specifically Facebook.

Here’s a quick video with Elizabeth on the topic:

In the her full presentation, Elizabeth covers approaches to building communities, different community types, and why you should consider building on a platform that you have control over.  You can view the Slideshare deck below and hear more from Elizabeth on her blog and on Twitter (also, check out Elizabeth’s Marketing is in the Middle interview on the Spatially Relevant blog).

Thanks for sharing Elizabeth!

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Now On Facebook

April 11, 2010 By

I have been a big believer that Twitter is great for business and Faceook is for keeping it personal.  This means I have spent more time paying attention to Twitter and very little to Facebook.  Facebook has been nice to share a few things with family and friends but I really have not started to engage with any of the Fan pages or businesses on the site.

I am telling you that it is now time to start paying attention to the business side of Facebook.  If you have already started to drink the Facebook Kool-Aid, now is the time to pour yourself an even bigger glass.

You may have seen stats on growth of users online (as of March 2010, it’s the most visited online site in the U.S.) and stats about time spent online (over 7hrs+ a month).  However, it is stats like 82 million users playing Farmville and 25 million wannabe Mafia dons that may lead you to believe it is all fun and games.

It is these stats from Facebook that make me believe that marketers are starting to take Fan Pages seriously and users are responding:

  • More than 3 million active Pages on Facebook
  • More than 20 million people become fans of Pages each day
  • Pages have created more than 5.3 billion fans

[Read more...]

Filed Under: Product Marketing Tagged With:

Social Entertainment

April 5, 2009 By

Netpop Research is reporting that since 2006 social media use online has grown by 93% which makes sense considering the rise of Facebook, MySpace, and Twitter.  The interesting stat is what is going on with traditional online entertainment:

The “Netpop | Connect: Social Networkers US” report also reveals that at the same time as online communications has increased, the time spent on traditional forms of online entertainment has declined 29%, and is now down to 19% of total online time:

Read the full post here.

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Rohit Bhargava at Austin Marketing Association

March 20, 2009 By

rohit2

Yesterday I was able to attend the Austin AMA lunch with Rohit Bhargava, author of *Personality Not Included (great review from Chris Brogan here) and the Influential Marketing Blog.

I have to say I was very impressed.  He followed all the rules and delivered the goods with a great presentation.  Here are a few sound bytes from his talk on “Why Personality Matters – The Untold Story of Marketing in the Social Media Era”:

Starting a blog is not the answer

You must be willing to give up control to unlock authentic stories

Learn to listen actively -  Why don’t you respond?  Where can you respond?  What is your industry saying?

Look for your accidental spokesperson – but be aware you may not have a choice (read the Coca-Cola Facebook story)

Save money on advertising by creating content that your customers want

If you have the opportunity to hear him speak I highly recomend it (I can’t believe I missed him at SXSW! The good news is he  already posted a summary of his talk here).

Filed Under: Product Management, Product Marketing Tagged With: , , , ,

Social Networking

December 18, 2008 By

Alora Chistiakoff  at The Pragmatic Contextualist has a great discussion on the values of social networking.

I have recently become a huge fan of Twitter and its ability to let you connect with groups of people with common interests (that’s how I found the Pragmatic Contextualist).

Facebook on the other hand is a different story.  As Alora points out in her article, you need to carefully walk the line between your work life and your home life and with Facebook, and it is very hard to keep these separate.  When I joined Facebook, I accepted invites from everyone I knew and before I realized what was happening, filled up my friend list with fewer friends and more associates.  Now I have to think before I a make a post whether I want John in accounting to know what happened over the weekend.  I am sure there is a way to fix this by cutting back my friend list but it seems like the easier choice is to just stop using the site.  Isn’t it about time for the next Facebook anyway?

Read Alora’s full post here.

Filed Under: Marketing Resources, random Tagged With: , ,