I have seen a lot of articles lately discussing how Twitter and social media is going to kill traditional market research. Here is an example from the Creativity Unbound blog:
Yes we all want to get closer to our customers, know what they’re thinking, and unearth the insight that might make us, as marketers, more responsive to their needs and wishes. But with all the alternatives available to us today, the question becomes even more relevant. Are focus groups necessary at all?
Here is the main problem that I have with these statements: unless you are developing a product that just happens to correlate exactly with the Twitter users that are giving you feedback, you may be missing parts of the picture.
So let’s go back to Evernote and use it as an example.
