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How Social Is Your Product?

April 20, 2010 By

I am will willing to bet that the physics of inertia isn’t a topic that comes up regularly in your product strategy discussions.  John Moore, recently covered this topic in regards to word of mouth marketing and I think it is directly applicable to product planning.

On the topic of inertia,  John writes that to build word of mouth momentum, you need to encourage your customers to talk or it won’t happen.  If you can leave your customer happy, the greater the odds that they will want to tell others about their experience.

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Bake It In

October 2, 2009 By

I had the pleasure of listening to a presentation from John Moore yesterday at the Austin Social Media Breakfast.  To start, John is an amazing speaker so make sure to catch him if you have the chance.

During his talk he introduced the concept of “baking it in”.  The idea being that by building remarkability into your company, as opposed to layering it on, you customers won’t be able to help saying good things about you.

During the discussion, John used Mighty Fine Burgers as an example (see his blog for the full post).  My favorite example of “baking it in” is New Belgium Brewing.  Full disclosure, my brother-in law works for the company so I am definitely biased (and just a bit jealous).

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