If you are planning on setting up a booth at a trade show there a lot of practices out there to make the effort a success. Booth design, location, staffing, and prizes can all make the difference between meeting your lead goals and coming up short (see Hub Spot’s post on trade show marketing).
That being said, here is the most important thing you have to do when exhibiting at a trade show,
Clearly explain what it is that you do on your trade show booth.
Yes, I know you are mandated to show your awesome marketing tag line like,
“We Do More!”
“Exceeding Expectations Since 1999”
“Leading Technology Innovation”
“We Do More while Optimizing and Bring Best in Class Value”
but that doesn’t mean that you can’t add descriptive text that explains what part of the industry you are in and what problem it is your are addressing. If you are a tech company that specializes in network security software, say so. If you are a mobile design firm focused on gaming, put it down in writing. Don’t make me guess!
It doesn’t have to be creative, just clearly written and in a big enough font that people can read it from 8-10 feet away.
The trade show floor is a noisy and chaotic environment that is already filled with enough distractions. Don’t make it even harder on the audience. Especially, those that are there looking to learn about a solution to a problem that you can address.
Image Credit: ShashiBellamkonda