The Most Important Thing You Can Do At A Trade Show

If you are planning on setting up a booth at a trade show there a lot of practices out there to make the effort a success. Booth design, location, staffing, and prizes can all make the difference between meeting your lead goals and coming up short (see Hub Spot’s post on trade show marketing). That being said, here is the most important thing you have to do when exhibiting at a trade show, Clearly explain what it is that you do on your trade show booth.  Yes, I know you are mandated to show your awesome marketing tag line like, “We … Continue reading The Most Important Thing You Can Do At A Trade Show

24 Marketing Books for 2012

One of my New Year resolution is to read more books. Author and blogger Julien Smith spent 2011 reading a book a week. Why a book a week? Julien’s answers, It feels awesome. It gives you an amazing amount of ideas. It helps you think more thoroughly. It’s better than TV and even the internet. It makes you understand the world more. It is a building block towards a habit of completion. Did I mention it feels awesome? I love the idea and the commitment to making it a habit. However, with work, family, and finding some time to write a … Continue reading 24 Marketing Books for 2012

Top 10 Marketing Slideshares of 2011

I am a big fan of a Slideshare and I try to sort through the latest business and marketing presentations at least once a week. When I find a great deck I either use Instapaper or Evernote to save it as a resource for future use. 2011 has been a great year for presentations so I wanted to share some of my favorites. With thousands of presentations published in the business category, I am sure I missed a lot of good ones so please add your favorites to the list. Here are my 10 favorite marketing presentations: How storytelling can enhance digital projects … Continue reading Top 10 Marketing Slideshares of 2011

We Need A Definition of Marketing

Why do we need a definition of marketing? We have an education problem. There seems to be a never-ending confusion on the difference between advertising and marketing. When you have companies like Forrester Research and uber-blogger/ VC, Fred Wilson propagating the wrong definition, you know we have a problem. Isn’t there already a definition out there? Yes and No. If you search Google for “define marketing” you find the American Marketing Associations’ definition first. Here’s how they explain it, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October … Continue reading We Need A Definition of Marketing