Netpop Research is reporting that since 2006 social media use online has grown by 93% which makes sense considering the rise of Facebook, MySpace, and Twitter.  The interesting stat is what is going on with traditional online entertainment:

The “Netpop | Connect: Social Networkers US” report also reveals that at the same time as online communications has increased, the time spent on traditional forms of online entertainment has declined 29%, and is now down to 19% of total online time:

Read the full post here.