product management

Worth The Read

January 8, 2009 By Joshua Duncan

Product Beautiful – Have we Entered the Post-Product Management Economy?

Lazy marketers love to have the leading product in a market because they just need to maintain the status quo. A great marketer likes the challenge of winning with a product that doesn’t necessarily win on all of the features.

Influential Marketing Blog – The Rise Of The Shadow Media

But regardless of what you call these new sources of news and information, the indisputable fact is that in 2009 there will be many social media examples to point to where the quality is as good if not better than traditional media sources.

Michele’s Blog – Everything I Learned About Marketing I Learned from my Garden

Some businesses will be doomed from the start if you don’t know where to put them. English roses are beautiful. I’d be an idiot to put English roses in Austin because we get a fraction of the rain they get.

Lead on Purpose – Three reason to visit customers

Unexpected information about your product or company always comes out when talking to people in person. You learn things about people when you look them in the eyes. They gain trust in you, which increases the trust you have in your own ability to make tough decisions.

Filed Under: Worth the Read Tagged With: customers, media, product management

Did You Know That 70% OF Consumers Have Used Social Media To Get Info About A Product?

January 6, 2009 By Joshua Duncan

Media Post recently reported on a DEI Worldwide study on Word-of-mouth marketing.

The study showed that 67% of consumers are likely to pass along information from an actual (“real live”) brand representative to other people, and 57% are likely to take action based on that information

Consumers don’t put much trust in corporate blogs or social network profiles, but will readily listen to people–even if they are employed by the company selling the product–provided that they are open about their mission and relationship to the company.

This is a very interesting stat for social media and could lead you to jump to some immediate conclusions. However, if you really want WOM marketing to work you need a complete story (see Made to Stick)

The Brand Experience Lab has a really good post on the subject and sums it up perfectly here:

WOM is not a tactic or strategy by itself. It is the outcome of doing something really well.

Bottom line, it all comes back to your companies brand and product strategy. If you create something that has an authentic story behind it, people will love talking about it.