A Product Launch is Like?

Over two years ago now, I wrote a blog post talking about product launch and shared this wonderful quote from Neale Martin, A product launch is like a rocket – you have to break the tremendous inertia that is holding the body at rest. At the time I was working on a global product launch that had a ton of moving pieces and coordination required before it went out the door. Hence the “lots of anticipation followed by a big bang” analogy made a lot of sense. Looking at it now, it feels like the statement isn’t very broad and only really applies to the … Continue reading A Product Launch is Like?